This course is subject to validation. You can still apply for this course while it is being approved.

Degree overview

A career in sports management is both challenging and exciting. Students will learn many operational, financial, marketing, and legal skills required for many management roles at the same time as developing specific and detailed knowledge of complex and contemporary developments in national and global sport.

Your first year will provide a strong foundation in sports business practice, with particular attention to understanding the sports industry, key sports marketing principles and fan and consumer behaviour. From here the programme will advance your knowledge and skills development by focusing on sports-specific organisation management, legal issues in sports governance, entrepreneurship, before the final year teaches you how to engage with contemporary issues in sports management and build specific strategic management competencies.

This course is delivered by Distance (with attendance), providing the opportunity to learn from the comfort of your own home or workplace. You will be able to enhance your career prospects in a format that offers flexible hours and the chance to dictate your own work-life balance to fit around other commitments.

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Degree content

This degree programme explores the world of sports business, including finance, marketing and law, as well as best practice in people management and the planning of major sporting events, such as Olympic Games and World Cups. BA (Hons) Sports Management (Distance with attendance) will explore the vast global sports industry and use modern and historical examples of good and bad practice from the industry to add context and further understanding to your studies. 

As with many of 鶹Ƶ’s degree programmes, the course will be underpinned by online seminars, lectures, guest speaker sessions and work experience opportunities with a raft of leading industry partners, from national governing bodies to clubs and brands.

Teaching locations for this degree include:

This degree is delivered via Distance (with attendance), comprising of online study and on-campus blocks of study at either 鶹Ƶ Wembley or 鶹Ƶ Manchester campuses.

In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

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Saad Wadia, Avalon

鶹Ƶ gave us the platform to work while studying, and it gave us the opportunity to work on projects that we liked. It gave us the chance to grow organically.

Saad Wadia鶹Ƶ graduate and Co-Founder and Director of Avalon Sports Group

Modules

First Year
  • Introduction to Marketing
  • Understanding Sports Business
  • Industry Competencies (Mental Wealth)
  • Understanding Sports Fan Behaviour
  • Financial Management Information Systems
  • Sport, Media and Society
Second Year
  • Negotiating and Winning Contracts
  • Managing Sports Organisations
  • Industry Readiness (Mental Wealth)
  • Research Methods
  • Legal Issues in the Governance of Sport
  • Entrepreneurship
Third Year
  • Strategic Management
  • Event Delivery
  • Professional Project
  • Industry Engagement (Mental Wealth)
  • Contemporary Issues in Sport Management
Degree specification documents & information

University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Click here to download the course specification

Benchmark statements
  • QAA Subject Benchmark Statement for Business and Management (2023)
  • QAA Subject Benchmark Statement for Events, Hospitality, Leisure, Sport and Tourism (2019)

Entry requirements

Three Year Degree
UCAS codes
  • 鶹Ƶ course code: SM10
  • Institution: U10
  • Campus: B
Academic entry requirements
  • 96 UCAS tariff points or equivalent non-tariff qualifications
  • GCSE Maths and English Language (Grade C/4 or above) or equivalent e.g. Functional Skills Level 2
  • International applicants will be asked to pass the Academic IELTS test with a minimum overall score of 6.0 and no less than 5.5 in each of the four elements

All applications are reviewed on a case by case basis. If your academic achievements do not meet the minimum level required but you have considerable professional experience, please contact admissions@ucfb.com

International

Please be aware that all applicants who do not hold British or Irish nationality will require a visa to study in the UK.

Our access to a UK Government Student Visa licence is currently being reviewed. This means we are unable to consider applications from any applicant who would require a student visa to study in the UK as we cannot issue a Confirmation of Acceptance for Studies (CAS).

If you are unsure whether you would need a visa to study in the UK, or for more information, please contact compliance@ucfb.com.

If you don’t hold a visa for the UK and would still like to study with 鶹Ƶ, please consider Football Coaching (Distance with Attendance).

Advanced entry

We accept applications with advanced standing via our Advanced Prior Learning (APL) application process. Should you wish to apply for direct entry into Year 2 or Year 3 of one of our undergraduate degree programmes, you will be required to complete an APL application form and provide us with evidence of your previous studies.

Please contact admissions@ucfb.com for further detailed guidance. Please note that should you wish to apply via this process, we strongly encourage you to begin the application process early in the cycle and you will still be required to complete a UCAS application.

How to apply

All applications for an undergraduate degree programme are submitted via UCAS. To apply, please visit .

Career prospects

Career prospects for graduates of the BA (Hons) Sports Management (Distance with attendance) degree include sports business development, sports and leisure management and administration, club directorship, sporting facilities management, sports agency, sponsorship and commercial management, sport operations management and sports entrepreneurship.

The 鶹Ƶ Employability & Enrichment programme

Over 90% of 鶹Ƶ graduates are in employment within six months of graduating and almost two-thirds of them work within the global sports industry.

At 鶹Ƶ we bridge the gap between education and business, allowing a unique approach to education. We provide two curricula; the academic curriculum which encompasses exams and coursework and the Employability & Enrichment programme – a three year journey of professional and personal development.

This provides access to best-in-class industry guest speakers, additional qualifications and exceptional opportunities to apply for work experience placements to ensure our students graduate as well-rounded, empowered professionals.

Find out more about your career journey at 鶹Ƶ

YouTube video
鶹Ƶ Award In Football & Sports Leadership
Mental Wealth

Each of our 鶹Ƶ undergraduate degrees is underpinned by an embedded strand of learning and skills development, including a formalised a short work-placement opportunity, to better equip students for the 21st century workplace and enhance employability opportunities.

This allows students to develop a set of key transferrable skills to ensure they are ready for the modern workplace when they graduate, including emotional, social, physical, cultural and cognitive intelligence, digital proficiency, industry and community connections, and giving back to the community through projects and volunteering.

Every 鶹Ƶ degree has one Mental Wealth module in each academic year to cover these skills, and our learning outcomes for all modules are closely mapped to these same competencies in order to maximise graduate's industry readiness and career opportunities.

鶹Ƶ graduate and Business Support Assistant at Sport Resolutions UK Sharon Hoyos-Martinez

"What I love about the sports industry is that it’s so unique to any other industry. Social, political, and economical affairs, to name a few, all come into question."

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Sharon Hoyos-Martinez
鶹Ƶ graduate and Commercial & Legal Executive at Wycombe Wanderers Josh Easterbrook

鶹Ƶ is lucky enough to count not one, not two, but three graduates who are employed at recently promoted, Championship newcomers Wycombe Wanderers. Here, Josh Easterbrook, who works as a Commercial & Legal Executive at the club, tells us about his role.

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Josh Easterbrook

Fees

Home students
£9,250
Additional information about fees and costs

Visit our dedicated page about fees and student finance.

Additional costs

The provision of a facility or service including accommodation may be subject to an additional charge (i.e. separate from tuition fees). Where this is the case, we will make this clear in advance and payment for such service shall be made in accordance with any additional contract made between you and the University.

In some instances, optional Employability & Enrichment activities provided by 鶹Ƶ may carry an additional cost for participants (e.g. qualifications with external certification such as FA Coaching Badges). Any additional costs will be provided to students in advance of any such sessions running.

Scholarships & bursaries

鶹Ƶ has a range of scholarship and bursary options to help with the cost of studying and to encourage students to embrace their time at 鶹Ƶ and graduate with more than just their university degree. Click here to learn more.

Our UK campuses

鶹Ƶ provides an exceptional environment to live and learn in, with state-of-the-art facilities in two inspirational campuses in London and Manchester.

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